SCAREDYCATS
BRANDING & GRAPHICS DESIGN |
Illustrator, InDesign, Photoshop, Clip Studio Paint
Illustrator, InDesign, Photoshop, Clip Studio Paint
SPRING 2022
CSULB - California State University Long Beach
Toy figure concept, branding, illustration and copywriting by me.
Toy figure prototype model by Kai Gonzales (aka. KingOfSadism)
ScaredyCats is a toy figure and trading card collectibles concept that turns phobias into funky little cat critters. Each ScaredyCat is sorted into one of four categories, Action, Nature, Health and Animal, that are defined by the phobia that the figure represents. Concepts of the phobias are expressed in the design of each ScaredyCats toy figurine and they all come with their own personality and designated remedy to fend off the pesky little creature from scaring the life out of you. The look is equally as playful and cute with a dark touch to match the concept and aims to appeal to younger generations that enjoy modern cute aesthetics and collectibles. Color-coded patterns and custom icons visually categorize the trading cards in the design system.
ScaredyCats Logo 
ScaredyCats Trading CardsCategory: Action 
ScaredyCats Trading CardsCategory: Nature 
ScaredyCats Trading CardsCover Card & Product List 
ScaredyCats Trading Cards Deck 
ScaredyCats Toy Figure Blind Box PackagingFront & Figurine prototype model 
ScaredyCats Toy Figure Blind Box PackagingBack 
ScaredyCats Full Set 